mercredi 16 juillet 2014

Price of War food: no ceasefire

Food price war continues on the shelves anger ... and if a distribution of suppliers and brands to recognize the "danger" in the race, the least expensive and the need for an open debate on the issue to sell, the consensus seems to difficult to obtain.

Made between manufacturers and distributors, the Wednesday at the Round Table of the National Assembly and is in Bercy meet again Thursday, each course will show "open to dialogue" released, but all were holding on to their positions.

Farmers and producers have once again the risks of destruction of the value of work in the industry, which exert pressure on supermarket chains to check prices continue to fall further highlighted.

We have to show that we are not in the position to set prices for the consumer to continue to increase to decline due to the crisis their purchasing power.

But at first, they all agree on one point: the current situation "concern" and "critical".

A few months ago: "We have entered a period of mild deflation", which is not desirable for someone else said Andrault Olivier, Head of Mission UFC-Que Choisir.

He said: INSEE, the prices of consumer goods in supermarkets fell by 0.1% in June and 0.5% per year.

"The French domestic market today is very complicated, the price volatility of raw materials", which was significantly revised in the past year down the whole being, "driven by a price war" for the after strong gains in 2007-2008 and in 2010 retail weighing in of all stakeholders, said Henri Brichart, Vice FNSEA.

"This situation is dangerous for producers, manufacturers and distributors," agreed Jacques Creyssel FCD (Federation of trade and distribution).

"It is not the case today, and possibly others", Michel-Edouard Leclerc, head of the same name, highlighting the danger of small producers said.

- Return to the "fair" price -

If a consensus on the need, the only "cheap" "fair price to change", distributors and suppliers differ, however, on the way to achieve this, the back of the ball, respectively.

Jean-Philippe Girard Ania (industry), we have returned the interest rates so that "fair income for farmers with adequate margins of producers and distributors, respect for customers."

He said that the dialogue, but "strict control and sanctions against the" supermarkets, if no contracts to respect.

He believes that it is not adequately reflected in the increase in raw material and cites the example of the fish ", where prices increased between 10 and 20%, and our customers (supermarkets, Ed) no more than 5% to occupy."

Today, "in some areas, such as pork, price means nothing at all, since the mechanism of action (in supermarkets Ed. Created) need to know the actual cost of the product," said his hand FNSEA.

Product cost, which is loved by Michel-Edouard Leclerc. But for him, the innovative part of the contractor, not the price increase and mechanics usually happen.

"If the goal is to re-raise the prices of the discussions, I do not agree., I do not think, accept the customers," he said.

Creyssel Jacques believes that rising prices could reduce sales volumes, "as the UK and Germany, which decreases after practicing price increases the volume, and 5.6% and 2.5%."

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