Video. The campaign is based on a TV film 50 seconds display their own family.
"We regret that you have to go fast when it's too late ..." to warn a new road safety campaign against the dangers of speeding, in this time of a vacation getaway. On Friday press campaign built around a 50-second television film in which a couple and their daughter, accident man. Although the scene is static, and now seems to have stopped just before his car seen another car on a country road, the parents that the inevitable happens, and just try his worries to calm little girl promised that "Daddy brake very hard. " Then go back to the car and a collision can occur.
This film is a work of New Zealand. "This is a campaign that has worked well in New Zealand, which had a big influence," Interministerial Delegate for Road Safety, said Jean-Robert Lopez. "One of the four victims were killed in speed. Causes of accidents, we know that speed is an aggravating factor."
Speed limits ...
The film will be televised this coming Sunday, July 13th and August 3rd terrestrial channels TNT, Day, an important holiday trips. This poster campaign on the secondary road network is limited to 5 on August 19, shortly before the crash, the two announcements for "too fast" and added the family. "Too late" Ultimately, five radio spots 30 seconds on Saturday, July 12 to August 18 broadcast. Speak directly with the public, to tell you that in the case of some situations (...)
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