"We regret that you have to drive fast, if it is too late": The new communication campaign to alert on traffic safety from the dangers of speeding, on the edge of a great vacation getaway.
"My father was strong wet"
Friday, July 11, the press, the campaign built around a 50-second TV movie in which a couple and their daughter, accident man. Although the scene is static, and now seems to have stopped just before his car seen another car on a country road, the parents that the inevitable happens, and just try his worries to calm little girl promised that "Daddy brake very hard. " Then go back to the car and a collision can occur.
This film is a work of New Zealand. "This is a campaign that has worked well in New Zealand, which had a big impact," says the Interministerial Delegate for Road Safety Jean-Robert Lopez.
"One of the four victims were killed in speed. Causes of the accidents, on the other hand, we know that speed is one of the aggravating factors," said Jean-Robert Lopez.
The film will be televised this coming Sunday, July 13th and August 3rd terrestrial channels TNT, Day, an important holiday trips.
This poster campaign on the secondary road network is limited to 5 on August 19, shortly before the crash, the two announcements for "too fast" and added the family. "Too late"
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"My father greatly attenuate ': New clip crash road safety
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