ROAD SAFETY - is entitled: "The fast ride, when it's too late ..."
Traffic Safety wants to make an impression. As a great holiday season release in full swing, it starts a new campaign aimed. On the dangers of speeding This comes after the release of figures from the Ministry of the Interior, the increase in June (3.8%) for four months, the death rate on the roads of France.
Under the title "Sorry to go fast when it's too late," the campaign revolves around a TV movie on Friday to 50 seconds, in which a few, and his daughter, accident man. Although the scene is static, and now seems to have stopped just before his car seen another car on a country road, the parents that the inevitable happens, and just try his worries to calm little girl promised that "Daddy the brakes will be too hard. " Then go back to the car and a collision can occur.
One of the four victims died velocity
"This is a film based on the New Zealand scene. This is a campaign that has worked well in New Zealand, which had a great impact.", Interministerial Delegate for Road Safety, said Jean-Robert Lopez "One of the four victims were killed in speed. Various causes of accidents, we know that speed is an aggravating factor."
The film will be televised this coming Sunday, July 13th and August 3rd terrestrial channels TNT, Day, an important holiday trips. This poster campaign on the secondary road network is limited to 5 on August 19, which represents the family just before impact, and (...) Read more Added on 20minutes.fr
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